Built specifically for smaller businesses that want to become bigger.
We’ve boiled down the essence of marketing to a tailored 3-step program.
We define who you are in the marketplace, identify your core sales messages, and communicate your value to your target audience.
You can pursue all 3 steps at once or take them one at a time, if that fits your budget planning better.
STEP 1 – Identity and Message
Establish who you are in the Marketplace. Clarify your brand, your core selling messages, how you’re different from the competition, and why prospects should choose to work with you.
STEP 2 – Web Site Audit and Renovation
Analyze how well your site communicates, relates, and motivates visitors. Provide new copy, design, or navigation if needed. Determine if you’d benefit from dedicated landing pages or microsites.
STEP 3 – Sales Literature Audit and Revision
Define what your sales material needs are and analyze how well your current literature matches up. For example, you might benefit from a series of case studies, a blog, or a new PowerPoint presentation. Where helpful, we edit existing pieces. And when needed, we write new material.