With 25+ years experience building successful marketing and business growth strategies in a broad range of industries, Incyte Strategies LLC offers these solutions to help you grow your business.
Click on each “category” to learn more.
Market Planning/Strategic Thinking
- Company-wide or for Individual Products
- New Product Development and Launch
- Expansion to New Markets
- Competitive Profiling and Market Positioning
- Branding
- Rejuvenation Campaigns for Lagging Products
Sales Leads and Sales Improvement
- Lead Generation Campaigns
- Lead Nurturing Campaigns (turning names into serious opportunities)
- Sales Funnel Analysis, Tracking, and Improvement
- Build long-term customer relationships for long-term profitability
- Program to get Sales and Marketing teams aligned, talking, and helping each other win business
Competitive Differential Analysis
Incyte Strategies LLC will conduct an exhaustive research and cross-compilation of “everything” about your competition. We use all this detail to understand your competitors, compare it to what you have to offer, determine your strongest market position, and identify the best ways you can overcome the competition to increase sales and build market share.
It goes way beyond a standard competitive analysis chart. It helps you build a battle plan to win market share from your competition.
This is not the gap analysis you might have learned in school or seen done by others. An Incyte Strategies LLC “gap analysis” examines your products and marketing messages to identify missing opportunities for sales improvement. We look for the gaps and we fill them in, which grows your business.
Marketing Communications Strategies
How do you make sure your web site, sales brochures, blog, PR, email, and trade show programs all work together to advance your marketing goals? What about the other dozen communications channels available to businesses today? How do you use them effectively? Or should you even use them at all?
For those of you wanting to focus on message and media, this header is the place to click.
Unique, up-close-and-personal program gathers in-depth understanding of the customer and of the field rep’s experience. Incyte Strategies LLC actually goes into the field with your team. By sitting in on customer and prospect visits, and using a proprietary rep debrief protocol, we develop key insights on products, messages, selling techniques, competitors, and customer service that can make a huge difference to your bottom line. This program also does wonders for Sales team buy-in of your Marketing Program. After all, they help build it!