Marketing Communications Strategies

Are you saying the right things to the right audience that convince them you have something they need?  Are you using the most effective communications channels to achieve maximum ROI?  Do these different channels all sing the same song?  Are they working together to build your success?

With a strong, integrated Marketing Communications plan, Incyte Strategies LLC  identifies and incorporates  messages, media, budget, tracking and results analysis to get you the results you want.

For those who would like to focus on a more specific target within Communications, Incyte Strategies LLC  offers –

  • Sales Message Audit – top-to-bottom review of all your sales materials to ensure they are all on point and consistent
  • WIIFM Analysis — do your communications tools talk about what matters to the reader or are you focused on what matters to you?
  • Digital Media Strategies – guidance on an integrated program for web site, email, Facebook, LinkedIn, Twitter, Blogging, and more
  • Content Marketing Plans – especially useful in lead nurturing programs and complex sales cycles
  • Web Site Analysis — does your site “talk” to the visitor? Does it invite him into your realm?  Or is it preoccupied with tech specs and news about yourself?  Is it organized like a client thinks or like your product developers think?  Are you getting the actions and responses you deserve from visitors?
  • Sales Brochure Creation — we translate specs & tech into plain-English benefits-driven copy that motivates and connects with readers

Contact Incyte Strategies to make it happen.