Dave discusses “why-centric” thinking and how he uses this approach to help companies re-position themselves, win new accounts, and grow so profitably. It’s a quickContinue reading
Category: Marketing Plans
Craft a Testimonial Strategy to Attract More Prospects
Good testimonials can move mountains (of prospects). But creating a seamless and effective flow from one testimonial to the next takes careful planning and artfulContinue reading
8 Rules for a Marketing Plan People Will Use All Year
It’s December. Marketing Plan season. Companies everywhere, with all good intentions, invest energy and resources to create a master plan for marketing success in 2015. Continue reading