Many businesses forget the operative word in “Social Media” is ‘social.’ That means engaging with others. You cannot simply create a page and then “goContinue reading
Tag: B2B Social Media
The SINGLE Biggest Reason I Will NOT Connect With You on LinkedIn
One thing ALWAYS makes me say “no” to a LinkedIn request. And you’ve seen it yourself, I’m sure. It’s seeing the default “I’d like toContinue reading
The Yin and Yang of LinkedIn For Business Growth
As with so much in life, marketing within LinkedIn is a matter of balance. As you may know, Yin and Yang represent equal but oppositeContinue reading
B2B Social Media Strategy Fundamentals
One of the popular business fears today is, “if you’re not engaged in Social Media, you’re not selling.” Worse yet, you’re falling behind. In thatContinue reading