Sales reps are your eyes and ears in the marketplace. This video explains how best to tap sales reps for market research, competitive information, andContinue reading
Tag: Sales and Marketing Alignment
Talking with Sales: 3 Ways Marketing Can Do Better
In the B2B world, too often there’s finger-pointing and conflict between Sales and Marketing teams. They just don’t seem to communicate all that well. MoreContinue reading
8 Elemental Truths: How to Squash the Sales VERSUS Marketing Mentality
It’s very frustrating and still too common – Sales and Marketing teams not getting along. Each blaming the other for poor outcomes. Saying how theContinue reading
Part 2 – Figuring Out the RIGHT Question to Ask: Talking With Sales
Last post, we dealt with your target audience. We covered how asking the right question with the right context to the right person can makeContinue reading
6 Questions Marketers Should Ask Their Sales Team
In my last post, I discussed why Marketers need to regularly ride with their Sales Team to call on prospects and clients. Essentially, there isContinue reading
Marketers – Get in the Field!
It strikes me as odd that I even have to say this, but I do: “ATTENTION B2B MARKETERS – Accompany your sales force onContinue reading